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Jack Henry’s Midtown Chrysler-Plymouth

Today’s featured image of Jack Henry’s Midtown Chrysler-Plymouth is a part of the WBAP NBC 5 Fort Worth, Texas news station collection (now KXAS) and is dated to 1962 by the source. The exact location of this dealership is not known, although WBAP served the Dallas-Fort Worth area so it is likely that it was located in one of the two cities.

After a brief search, no information was found about Midtown Chrysler-Plymouth so share with us anything you may know about it or find of interest in the photograph via The Portal to Texas History.

21 responses to “Jack Henry’s Midtown Chrysler-Plymouth

  1. I wonder if the boat behind the 62 Plymouth wagon is from Chrysler Marine? Through the 1960’s Chrysler was the first to offer trailers specific to the boats they produced. But as in the car business, the economy was not kind to Chrysler later on. The final Chrysler branded boats ended in 1980 while the marine engine outboard motors were sold to Force outboard division of U.S. Marine an affiliate of Bayliner.

    • Hi Bob, I think the outboard is a late 50’s Johnson. I grew up near Hartford , Wis. and I remember, Chrysler took over West Bend outboards in 1965. West Bend had a square cowl.

    • Bud VanSice, the Triumph, BMW, and Zundapp motorcycle dealer in Wilmington, Delaware had a ’59 El Camino exactly like the one in the photo which he used to pick up or deliver a customer’s motorcycle. Bud’s truck/car was the first I’d ever seen of this model; for years afterwards, whenever I saw one I’d think of Bud (RIP) who provided a “home base” for teenagers in Wilmington who were drawn to motorcycles. In those days, my parents had a ’59 as well as a 1960 Plymouth Fury which, because I didn’t yet have a car of my own, I drove when they didn’t need it. This worked out well since in the evenings they were at home and that’s just when I wanted a car to cruise the local drive-ins. When the ’62’s were introduced they were noticeably less interesting than the earlier year Plymouth Fury. Finally, in 1964 I got a Fury of my own, fire-engine red with a 383; boy those were the days!

  2. At least on this lot, it appears Chrysler models took a back seat to Plymouths! Nice Sport Fury coupe on the end, with a plain-jane `62 Newport sedan sideways in front of the Plymouths.

    • Will, I believe the Sport Fury had the model name in script just aft of the headlight…and models built later in the year had an extra piece of side trim extending from beside the hood, joining the beltline trim at the windows, and extending straight back from there to a point about 2” shy of the wraparound rear quarter trim…something about giving it more visual length (it didn’t)..

  3. This dealer isn’t putting much effort into visually marketing their new downsized Plymouths…awkwardly allowing a comparably-sized 6-year-old Ford Customline to grab the curb spot car in front of the Plymouths (Suddenly it’s 1956?) and then parking a stripped-down, but full-size (12” longer) Newport sedan (Chrysler’s version of the late-‘50s Studebaker Scotsman) in front of all of them for further emphasis of the new Plymouths’ not so popular new size. The nearest well-trimmed New Yorker hardtop is inconspicuously hidden beyond the Plymouth wagon with boat.

    • Hi Pat, and not one Valiant. Perhaps the great folks of Texas weren’t ready for a compact car yet. I think the Ford was parked there purposely, ( or a customer looking to upgrade) to show how modern the new Plymouths looked.

      • Howard, it would be the spring of `62 before Chrysler’s mistake was realized in the downsized Dart & Fury models, when they hastily brought out the Dodge 880 models (reskinned Newports with a `61 Polara front clip).

  4. No comment about todays picture, but I would like to use this opportunity-to suggest more “ identify this” features like fridays’ interior picture. It was really enjoyable.The pictures of entire cars usually used are not much of a challenge for “old timer” enthusiasts! Perhaps make it a regular weekly feature?

  5. The modern 20 story building in the back round is at 500 w 7th Street. Allowing for the shadows, I would guess the dealership southwest of there at about 10th and Henderson. The Art Deco building is no longer there.

  6. I would bet the Newport is ready for delivery. Remember, those were the days before “spot delivery”, and people made an appointment to pick up their new car. It was customary to have the new car parked out front where the customer could see the car when they arrived.

  7. The Chrysler products designs in these years never made sense to me, never really drew my attention. the ’62 Ford leading to the great looking 63 and 63 1/2 designs really put them to shame IMHO. Chevy went forward in 63 as well. Wonder what the comparative sales numbers were.

  8. Well, looked the figures up and Plymouth went from 3rd in production in 1960, 4th behind Rambler (!) in 61 and an abysmal 8th place in 1962, selling producing 340,000 vehicles to over 2 million by Chevy, 1.5 million by Ford, 520,000 by Pontiac and 450,000 by Rambler (again !). Dodge only produced 240,000.

  9. The name mid-town suggests the mid cities between Dallas and Fort Worth. All of those city limits butt-up against each other for over 30 miles. Probably either Hurst, Euless, Bedford, Irving or Arlington, Texas.

    • Actually, after further scrutiny, it looks like mid-town Fort Worth, because I recognize the tall building behind it. I believe it is connected to the massive art deco post office downtown.

  10. I was thinking of the well trimmed New Yorker hardtop referred to by Pat W.To me the greatest looking Chrysler New Yorkers were the 63s and 64s

    • Can’t really see much in design appeal to my jaundiced eyes outside of the ’55 and the ’49 Town and Country. ’56 onwards brought more and more fin excess and ever more ponderous front ends. Guess they were appealing to an ‘elite’ at the time (love the under dash record player!), but the designs all basically leave me flat, especially in view of other makes at the time. As for 63 and 64 models, Ford really had some classic designs that still appeal today, from 63 1/2 onwards with the lovely 427 please! Sorry to offend Chrysler fans out there, just never turned my eye back then or now after years of maturation.

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