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Pleasant Grove Chrysler-Plymouth – C.B. Smith’s Dodge Trucks and Used Cars

Today’s lead image was taken for use in a television ad by WBAP-TV in Fort Worth, TX, for Pleasant Grove Chrysler-Plymouth-Valiant, located on the southeast side of Dallas TX. The photo of the dealership contains the new 1962 model year cars in stock. Business must have been brisk at Pleasant Grove because sign lettering on the left front window states that the business’ used car lot had been moved to another location.

A brief search for information about Pleasant Grove did not turn up any information so share with us anything you may know of or are able to find out about it.

The photo (below) dating to June 24, 1955, contains C.B. Smith’s Dodge Truck agency and used car lot located somewhere in the Austin, TX area. Smith also operated a Dodge and Plymouth dealership located at 805 West 5th St. in Austin which accounts for all of the Chrysler Products Corporation used cars in the inventory.

Share with us what you find of interest in these photographs via The Portal to Texas History.

18 responses to “Pleasant Grove Chrysler-Plymouth – C.B. Smith’s Dodge Trucks and Used Cars

  1. In the 2nd expandable picture, just past the “USED CARS” sign, is a four-door1951 BUICK Super; in the same picture,just before the “USED CARS” sign, is a two-tone 1953 HUDSON, unsure of model.

    • In the same picture, two cars to the left of the above ’51 BUICK, is a 1951 or ’52 PACKARD, followed by either a 1952 or ’53 NASH.

  2. In Item 1 of 2, I see a ’61 Chrysler off camera view but reflected in the door while the tail of a base ’60 Ford Fairlane and a couple Mopar wagons are seen behind the showroom.

    In Item 2 of 2, from the left a pair of ’53 Dodges…a base Meadowbrook Club Coupe Special and a Coronet V8 sedan, a ’51 Pontiac Chieftain sedan (emblem fully above the grille with larger cylinder in the middle vs a ’52), a ’52 Chevy coupe, a ’53 Plymouth (turn signals incorporated into the grille bar vs a ’54), a ’53 Hudson Hornet, a ’52 Buick Super Riviera Sedan (no idea why they briefly used the “Riviera” hardtop name on the sedan), possibly another ’53 Dodge, maybe a ’53 Packard Clipper, a ’52 or ’53 Nash (I detect convex grille bars vs a ’54, possibly a ’53 Buick and a ’55 Dodge

  3. Seems a lighty small showroom for being a newer structure. Looks like it has no room for more than one car of each product line. In the reflection on the double-doors on the side is a `61 Windsor sedan. As with the last photo of a Chrysler dealership taken in `62, white seems to be the predominant color of cars out front.

    • This was central Texas in the early 60’s, meaning theat air conditioning wasn’t standard on most cars. Most people looked for and bought light colored cars since summer is there from March to October.

  4. In the 2nd expandable picture, in the back of the lot on the right, is a dark 1947 or ’48 NASH Brougham, missing its bumperettes, parked next to a light 1949 PLYMOUTH Special DeLuxe Convertible Club Coupé.

    • And that 55 Plymouth is parked next to a darker 55 Plymouth. Also, there is a 56 Dodge parked down at the end of the front row of used cars (right across from the Dodge pickup truck).

    • Back then most, if not all Chrysler, Dodge or DeSoto dealers were paired with Plymouth. This meant that you could have several Plymouth outlets in the same town.

  5. As a birthday present when I was a kid, my uncle gave me a plastic toy model of the Valiant you see in the first picture.
    I have held on to it and I treasure it in his memory.

    A few years later I was given drivers ed class a plastic kit of the slant six engine it and many other Chrysler products used which taught me just how internal combustion engines worked.

    My parents had a ’64 Plymouth Belvedere they called “Betsy”. My mother loved the push button automatic transmission. The Belevedere had the slant six engine too.

  6. I read that the Valiant division of Chrysler existed in 1960 and became a Plymouth in 61. I was trying to figure out why it would have the three names on the marquee

  7. top pic, if “Chrysler is going great”, for 1961, presumably, why is there a brand new ’61 Ford Starliner hiding behind the building, mm, hmm, looks like mostly 4 doors and the bottom pic, ol’ “CB” had a little bit of everything. Packard, Olds, Hudson, Nash, arethose Dodges on the end, probably all trade in’s on that exciting new Plymouth.

  8. THIRD PICTURE: A really smart dealer there in Texas. Covering the used cars keeps them cooler. Car shoppers won’t spend much time looking at the insider of a car that’s like an oven inside. Wonder why the cars in the front row aren’t covered too.

  9. I had forgotten that “Valiant” was marketed as an additional brand besides “Chrysler-Plymouth” (as shown on the dealership signage). Today, the car makers pare down separate brands due to higher advertising & marketing costs inherent with numerous stand-alone nameplates. Must not have been an issue back then!

  10. If the date on this photo is correct, I’m wondering if those Plymouths under the shed roof are actually new cars. I see at least two sedans and a the greenhouses of a couple of wagons that could be Plymouths or Dodges. C.B. Smith was likely a Dodge-Plymouth dealer and he may have kept some overstock here. The new car dealership could be to the right of this image, or in another location, which wasn’t uncommon back then, especially for ubran dealers. (My great grandfather’s Ford used car lot was across town from his dealership, which was a four-story building on an urban street.)

    Also, there’s a ’51-’54 Packard in the front row of used cars, two to the left of the Buick. Interesting trade in for a Dodge-Plymouth dealer!

  11. I once read about a Dodge dealer that saved one of his favorite models of each year and stashed it away. When he died it was quite a collection.

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