Today’s featured images were taken on September 17, 1940, at the Lake Worth Skeet and Gun Club and the occasion may have been the introduction of the new 1941 Plymouth or a local new car show. The City of Lake Worth, TX, is located about eight miles northwest of the City of Fort Worth. All of the men in the photos are identified as local Plymouth dealers.
The show chassis apparently was one of several prepared by the manufacturer that traveled around the country to Plymouth dealerships and the car show circuit at the new model introduction time. Highlights of the chassis preparation are the finely-painted and chrome-plated engine, transmission, and chassis with white rubber highlights, backed up by a faux dashboard of book-matched figured wood.
View photos of a 1952 Plymouth show chassis, and a Kodachrome version of it here in earlier posts. Share with us what you find of interest in these photos courtesy of the University of Texas Arlington.