Today on a new car introduction day at an automobile dealership the only visitors that you are likely to find there are car owners in the service department waiting room watching reruns on the television. Back in time car dealer’s showrooms would be packed with people checking out the newest, latest, and greatest models an automaker had just released.
This set of photos is dated by the source to January 23, 1949, apparently the day the first all-new post-war Chevrolet was introduced at Southwest Chevrolet, located in Fort Worth, TX. The lead image and the enlargeable version of it (below) contains a view of the main showroom packed with visitors.
The second image (below) of the right side of the building contains a view of three well-dressed people watching a new 1949 Chevrolet “Fleetline” sedan that may have been rotating on a turntable in the window. Visitors used to get all dressed up for new car introduction day and the two men on the left wearing suits appear to be about to enter the building. The “Texas Motor” structure visible on the far-left was a Ford dealership at the time.
Share with us your stories about new car introduction day and what you find of interest in these photographs courtesy of the University of Texas Arlington.