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Firestone Service Center – Mastin-Parris Motor Co. Fort Worth, Texas

This street scene was taken on November 1, 1940, at the intersection of West 7th and Henderson Streets in Fort Worth, Texas. This picture was taken on the same day at about the same time as another image documenting traffic issues in the City featured here earlier. That image includes a complete view of the Mastin-Parris Motor Co. None of the structures in this photo have survived.

The oldest car visible here is a circa 1926-’28 sedan waiting in line at the traffic signal. The most interesting vehicle in this photo is either 810 or 812 light-colored Cord convertible that is the first automobile in the line-up at an outdoor Used Car Dealer’s lot located down the street on the right.

Please share with us what you find of interest in the photograph courtesy of the University of Texas at Arlington.


27 responses to “Firestone Service Center – Mastin-Parris Motor Co. Fort Worth, Texas

  1. In all pictures, driving toward the camera & just beyond the “BRAKE SERVICE” sign, is a 1940 PACKARD, unsure of model. To the right of this PACKARD is a 1939 CHRYSLER.

  2. In Item 3 of 3 up front there’s a ’35 Ford 5-window Coupe (the last year with wire wheels); two cars behind resembles a ’39 Dodge DeLuxe Sedan but more likely a ’39 Chrysler Royal or Saratoga Sedan.

    I notice the DeSoto Plymouth sign hanging on the front of the building still has “Airflow” on the top.

  3. In Item 1 and 2 of 3, seen under the canopy, I wonder how many heeded the Firestone dealer’s banner warning of “Danger…Cold Weather Ahead” and to change their motor oil, lubricants and change to anti-freeze now! Though the average low in Fort Worth doesn’t drop below freezing, I see it has been as cold as -7 and -8F.

  4. I’m really curious about the car at the curb, straight below the dice on the side wall of the dealership. The rear of the car has what resemble the beginnings of ‘tail fins’. Somebody tell me about this car.

    • If you are referring to that white car parked on the curb, I believe that it is a 1940 DeSoto sedan. In item 3 you can see a large billboard sign on top of the dealership building advertising the brand new 1941 DeSoto. That was quite an impressive looking car for its time. The ’41 and ’42 DeSoto models were the high watermark for that make in my opinion, and the ’46-‘48 coupe was also a great looking set of wheels. I have often thought that were I an American soldier returning home from the war that the car I would put first on my list would be a DeSoto coupe – assuming that is I could find a new one for sale!

  5. Great photo. Busy street, no tall buildings in sight. The roadster, make that 30-31 Deluxe Roadster has an accessory horn(?) on the headlight bar . Moved the lic. plate over to mount it. The Firestone dealer has quite the ornate building at least what can be seen. Bicycle getting a new tire? Big hat for a small child….. But what in the world is that small narrow vehicle parked on the street? Promo or fancy toy car?

    David, extra pets for Stanley and the K9’s, looks like a muddy Guildford X-mas. Enjoy.

    • Howard, the Ford roadster looks like a 1931 model with the painted radiator shell inserts (top and bottom). As you say it’s a DeLuxe with the cowl lights.

      • Yup, thats a ’31 Deluxe Model A Ford Roadster. Got one like it in the shop. The Deluxe had the cowl lights and a shorter windshield.

  6. In the 2nd & 4th pictures, in the upper right corners of the photographs, is a billboard of a 1941 DeSOTO with waterfall front-end.

    Also Happy Chanukah 5780 !!


  7. Firestone center has survived and turned into a gym/exercise facility along with the leasing office for the massive apartment complex along 7th that replaced all the auto dealerships on both sides of 7th.

  8. The Dairyland truck appears to be a ’37 (?) Ford. I don’t see a V8 badge on the hood, so it must be a 4 cylinder. Was no biggie, as this truck never left the city. The stake bed in the last photo, with singled out rear wheels, hey, times were tough, appears to be a mid 30’s GMC or Chevy, and I’ll take a stab at the sign above the Dairyland truck,,” Unsafe Brakes (something) Kills, (something) driver, ( something) Free Test”.

  9. “Unsafe brakes are killers, drive in for a free test.” Along with the Danger – cold weather ahead and Slick tires are dangerous, this dealer really went in for “scare” advertising.

  10. Greenlees, your sense of detail is astonishing. How you picked that Cord out of the haystack amazes me. The “entrails” (as one snooty New York socialite characterized the exhaust pipes coming out the side of the hood) seal the cars identity. Nice call Dave.

    • Yes, I remember S&H Green Stamps. According to a recent article in Reminisce they just stopped accepting the paper stamps in October of this year! Not sure what they use now, or who still gives them out.

  11. Yes I remember S& H Green Stamps. I think there was a competitive company that offered blue stamps. They were given out at market checkstands as a sort of rebate on what you had purchased. You licked the stamps and put them in a little booklet which when filled up with stamps you would send to a redemption center and get back a toaster, small radio, that sort of thing. Took a lot of little booklets to get a nice prize like that! My folks owned a small grocery store but we did not offer stamps.

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