Les Bacon and Son’s Ford was located in Hermosa Beach, CA, on the Pacific Coast Highway at Aviation Boulevard. Before taking on a Ford franchise, Bacon ran a Studebaker agency. He passed away in 1959, and his sons Roger and Bob, who were running the Dealership at the time, continued on with its operation.
Roger Bacon was a showman (note the likeness of a bag filled with bacon on top of the dealership sign) who used television commercials and stunts at the dealership as a way to become the number one selling Ford dealer west of the Mississippi River. In 1976 Bacon built the Alpha Beta shopping center at the site. He died in 2019, and you can learn about his exploits in his obituary.
Please share with us what you find of interest in the lead image of a Thunderbird meet held at Bacon Ford, and a view of the Dealership (below) both taken in the 1957 model year are courtesy of Ron Felsing.