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Deal and Davie Oldsmobile and GMC Sales and Service

We have been working our way backward time-wise with the set photos of the Deal and Davie car dealership located in Susanville, CA. We finish off the series with today’s photos, which date back to 1936 when the only significant visual difference between then and the post-war times is a different Shell service center building.

At the time, the dealership had not taken on the Cadillac franchise and was handling only Oldsmobiles and GMC trucks. The motorcycle visible in the second image below in front of the showroom is an Indian, and Deal and Davie may have been selling them in the pre-war days.

Please share with us what you find of interest in these photos courtesy of the UC Davis Library.

20 responses to “Deal and Davie Oldsmobile and GMC Sales and Service

  1. In the lead picture, on the far right is a dark 1936 OLDSMOBILE Sedan [or Touring Sedan] and to its left is a light colored 1936 OLDSMOBILE Touring Coupé.

    In the last picture, on the far left, is a dark 1936 OLDSMOBILE Touring Sedan

    • AML, I wasted my time trying to see the longer wheelbase of the Eights…and guessed wrong, completely ignoring the difference in grille mesh and that the Eights came with parking lights on the fenders. So these are both Eights…thanks for your correction!

  2. In the Lead and Item 1 of 2 photos, those appear to be ’36 Olds with possibly a ’34 Chevy pickup but the louvers on the hood don’t look right. The Olds at each end may be Olds Eights.
    In Item 2 of 2 there’s a ’35 Olds at the pumps.

  3. Isn’t it odd that D&D were promoting Quaker State motor oil at their service center with the Shell sign above, Shellubrication sign on the side and Shell gas station next door? Shell did buy Quaker State but not until much later, in 2002.

  4. In both pictures, 1936 GMC half ton pickup, with artillery wheels, probably their service truck because it has a license plate on it and they are leaning on it, (a no-no for a customer’s vehicle). On the right hand side of the building, there is a open bay door with the back end of a vehicle sticking out. It looks like something sticking out of a pickup bed or it may be a coupe-pickup, can’t tell. In the second pic you can see this vehicle thru the window.

  5. In 1936, Deal and Davie offered Olds, GMC’S , Indians, tires, and gas. They expanded after WW2, changed their service dept. into a showroom, looking at the later pictures.

  6. The men seem unusually proud of that truck tire. There were many advancements in tire technology in the 30’s. I read, could be the 1st rayon cord truck tire, or the 1st truck tire to be able to carry 25,000 lbs. Not tubeless though, that came in the 50’s. I believe the vehicle in the open garage bay Joann refers to, looks like a business coupe with one of those trunk pickup boxes added.

    • Update on the truck tire. Someone on another site posted a picture of a very late 30’s or 40’s Peterbilt road tractor, and it had those very tires. Must have been for the heavy duty application.

  7. In the 3rd photo above the man holding the GMC pickup truck radiator cap is a 1930-1931 model A Ford truck(black radiator shell) image! It’s obviously not in the building; I’m not a photographer. It must be a reflection.

  8. In the last picture, in the rightmost showroom window, I see what looks like the front end of a Model A. At first I thought I was seeing this through the window itself and the vehicle was parked next to the Shell station but I’m thinking it’s a reflection from the other side of the street.

  9. So what’s up with the “owner’s” hand position in both pictures? Whatever he’s doing (is he putting a nickel in his coin purse?) it’s important enough that he maintained that position while the photographer moved his camera ( and maybe even tripod) to the second position, so you’d think it’s significant. But of what, well that’s a good question.

    • Counting his nickels! He actually moved from the driveway to out in the street. But still holding that pose.

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