An Entertaining & Informative Vintage Automobile Internet Magazine

A 1940 Mercury and the Wonder of the “Automatic Top”

The Mercury which is attributed to the vision of Edsel Ford, had been introduced just a year before this photo was taken, as mid-range car that fit in price and size wise, between the Ford and the Lincoln Zephyr.

Several new features were introduced on this second year 1940 model, including the shift lever being located on the steering column, sealed-beam headlights and the new “auto-matic top”, seen being demonstrated in this press photo, dated June 1, 1940. Ford called this five passenger 1940 Mercury, the Club Convertible. The Old Motor photo.

One response to “A 1940 Mercury and the Wonder of the “Automatic Top”

Leave a Reply

Your email address will not be published. Required fields are marked *