The Goad Motor Co. had a long line of dealerships in Texas and Dan Strohl at Hemmings Motors News has put together a very thorough post on the history of their operations along with many photos. From his research he has found that it appears Goad first started during 1920, in Breckenridge, Texas. By 1927 the company had moved onto San Antonio, and in 1949 they were also in Austin, Texas.
The company was a General Motors dealership who apparently starting by selling the Buick and then moving on to handling Oldsmobile and Cadillac. Check out the two salesroom shots below, the first of which shows us a salesroom full of Cadillac cars along with an organ and many bouquets of flowers. One thing spotted in the second photo below that is quite interesting is the Oldsmobile rug, which appears to read “Rocket Engine Cars” referring to the companies powerful ohv-V-8. Photos courtesy of The Portal to Texas History.