The Goad Motor Co. had a long line of dealerships in the Lone Star State and Dan Strohl at Hemmings Motors News has put together a very thorough post on the history of Company operations that includes many photos. His research has found that it appears Goad started operations in 1920 while located in Breckenridge, Texas. By 1927 the company had moved to San Antonio, and in 1949 established another location in Austin, Texas.
The company was a General Motors dealership and apparently started out selling the Buick and then moved on to handling the Oldsmobile and Cadillac. Check out the two salesroom shots below, the first contains a salesroom full of Cadillac cars along with an organ and flowers. The second photo below shows an Oldsmobile on top of rug, which appears to read “Rocket Engine Cars” that refers to Company’s powerful ohv-V-8 engine. Photos courtesy of The Portal to Texas History.