This October 22, 1964, press photo shows thrifty motorists lined up for over a block to take advantage of the gas price wars which were common at the time. All this waiting in line would net the driver an average savings of three cents a gallon, but at the time saving a dollar was a big thing to many, especially at the time with the largely retired population of St. Peterburg.
The caption tells us that these motorists were filling up at the prices seen on the signs which were down from 24.9 and 26.9 the day before. The manager of Meyer’s Shell Service at 1517 Central Ave. told the reporter that he was getting 26.9 for regular and 30.9 for high test. It is interesting to note that all of the big American gas hogs are in line waiting, while a smaller gas sipping Fiat drives right on by. The Old Motor photo.