It’s Spring, and they’re starting to come out. If you’re like us here at The Old Motor, you find the thumping, high wattage sub-woofers that so many young guys install in their modern cars incredibly annoying as they roll by on the street with the latest hip-hop song cranked up to “11”.
But in another time, long before solid state electronics and digital recordings, cars and light trucks equipped with enormous loud speakers like the ones seen on this sparkling 1940 Buick roamed the streets of America’s cities and towns, foisting information of all sorts onto an unsuspecting public. Whether it was a movie premier, a political campaign or the price of peas at the local market, vehicles so equipped spread the word far and wide.
We here don’t know exactly what this group of earnest ad men are promoting in this posed shot, but they certainly seem to be hatching a precise plan to target their intended audience. We invite our faithful readers to offer suggestions as to what they were up to. Photo courtesy of the Benjamin Ames collection (scroll down).