Today we have the service station equivalent of “Rosie the Riverter”. With literally millions of men away from home and serving in the armed forces during World War II, women stepped up to fill jobs that would have been almost unthinkable just a few years before. Even after the start of gas rationing, there was still a need for people to pump the gas in those days before the introduction of self-service. This was the scene at T.C. Gilbert’s Gulf station in Atlanta, Georgia in 1943. Photo courtesy of Georgia State University. We have over 30 pages of gas station photos (scroll down) here on The Old Motor.