We were taken by the graphics that the Walter M. Murphy Motors Company chose to use in order to promote Hudson’s new-for-1929 model, the Essex “Challenger”. They’re posed here in front of the Pasadena, California City Hall with three models in uniforms that were apparently color co-ordinated to each car. Perhaps Murphy hoped that buyers would associate the image of a tough banty rooster with the lower priced car and assume that it was equally feisty.
Evidently, the Hart Players (below) thought enough of the Challenger to use this spiffy roadster for their official car. Notice the acting company’s name on the sidemount cover in the picture seen below. They were parked in front of Warner’s Egyptian Theater, at 2316 E. Colorado Boulevard also in Pasadena, when this photo was taken in 1929. The Harold A. Parker Studio was originally responsible for all of these shots, and they came to us courtesy of the The Huntington Library.