An airplane and a 1933 Ford V-8 advertise Woco Pep Motor Fuel and Tiolene Motor Oil.
With the dramatic uptick in fuel prices during recent years, large amounts of time and money have been expended to try to find something to run our engines on other than gasoline. But this isn’t a new idea, as shown in our feature photo today. The Sloss-Sheffield Company of Birmingham, Alabama was looking for a new revenue stream in the early years of the Great Depression and hit upon the idea of refining coke by-products from it’s blast furnace operations into a motor fuel. They tasked the Wofford Oil Company with the project in 1931.
The Woco Pep brand was born with claims of “More miles, Less Carbon” and “Gets You There With Power to Spare.” We assume that the “V-8 Fact Finding Run” advertised on the cars flanks refers to some type of involvement in the test program by the Ford company. Woco Pep would be sold throughout the southeastern U.S. and it and the Tiolene brand of motor oil prominently displayed on the plane’s fuselage, were eventually absorbed by the Pure Oil Company. Photos courtesy of the Knox County Public Library.