Many of you know by now that the Dodge Brothers established a solid reputation for high quality manufacturing as a major supplier of engines to the Ford Motor Company. They were so well regarded that when they decided to build a car bearing their name in 1914, 13,000 agents signed up to sell them before a single one had been produced. These images are from a film that shows their state-of-the-art factory in operation and is one of the first productions of a film department established in 1916.
The company released their films to movie houses at first but soon found they could more readily reach prospective buyers through their sales outlets and showed them there instead. You can see the entire 28 minute video, “Dodge In The Making” , at the National Film Preservation Foundation. There is some deterioration of the old nitrate film stock between the 14:00 and 15:15 minute marks, but the rest of the movie is quite watchable and we think you’ll enjoy it.